What struck me when I saw this ad a few months ago was that the "true art of fine desserts" barely comes through when the Vermeer is there. I was so captivated by seeing the painting that I barely noticed the poster. The "true art" overwhelmed its use in the advertisement. The experience made me feel good about the power of something that is really "true" art: the real work cannot be put to use for purposes beyond itself. An optimistic view of art, but that was how I experienced this ad.